Principal

Mary Whittle, Principal Consultant, brings a unique perspective on ICT evolution having worked with hundreds of technology industry giants in crafting Go To Market strategies for VARs and their clients, for almost 30 years. Her unique view of the industry enables her to analyze evolving technologies, evaluate the practicality of adoption and to spearhead innovative business practices that capitalize on developing trends. With decades of experience leading Marketing and Business Development functions, time entirely spent in the Technology industry, she has a deep comprehension of how the Marketing and Technology  disciplines can coalesce to create exceptional digitally-based business models.

Mary has spent almost 20 years in global leadership roles, based in the US, but with responsibilities across the globe. A core strength of Mary’s is the ability to bring together groups of people to undertake ground-breaking activities that deliver spectacular results. As a result, Strategic Marketing Matters can leverage a broad, global network of technology vendors and solution providers in crafting a regionally tailored strategy for their clients. Mary leverages these relationships as required to bring deep domain expertise into consulting and Board of Director assignments.