Mary Whittle, Principal Consultant, brings a unique perspective on ICT evolution having worked with hundreds of technology industry giants in crafting Go To Market strategies for VARs and their clients, for almost 30 years. Her unique view of the industry enables her to analyze evolving technologies, evaluate the practicality of adoption and to spearhead innovative business practices that capitalize on developing trends. With decades of experience leading Marketing and Business Development functions, time entirely spent in the Technology industry, she has a deep comprehension of how the Marketing and Technology  disciplines can coalesce to create exceptional digitally-based business models.